SOCIAL MEDIA MARKETING

Social Media Marketing

OVERVIEW:

This section showcases my hands-on experience in social media marketing, including successful campaigns run across platforms like Facebook (Meta Ads) and Instagram. It also highlights my expertise in Google Ads, from keyword analysis to launching and optimizing ad campaigns. You’ll also find details about my YouTube channel, where I share valuable content, and my freelance journey through active profiles on Upwork and Fiverr. Each project reflects my strategic approach, creativity, and results-driven mindset in the digital marketing space.

LINKEDIN OPTIMIZATION

1. My Linkedin Profile

I’ve recently optimized my LinkedIn profile to better reflect my skills, experience, and professional journey. From an eye-catching headline to a compelling About section, clear career highlights, and relevant keywords — every element has been fine-tuned for better visibility, networking, and growth opportunities.

2. My Linkedin Business Page

I created a LinkedIn page called Pixel & Palette: Graphic Design Insights to build a creative space focused on graphic design, UI/UX trends, branding strategies, and digital innovation. The page is designed to share valuable content, engage with the design community, and highlight emerging trends in the digital design world.

META ADS CAMPAIGN

Social Edge Social Media Campaign

To generate sales for two core services: Graphic Design Services and Social Media Management. The campaigns were targeted at the 22–35 age group within Pakistan, and ads were placed across Facebook and Instagram.

Number of Campaigns: Two campaigns were run to promote Social Edge’s Graphic Design Services and Social Media Management Services.
Total Impressions: A total of 49,000 impressions and 42,338 reach were achieved across both campaigns.
Results: Combined, both campaigns resulted in 59 actions (leads or conversions), with the Graphic Design Services campaign contributing 40 and Social Media Management bringing in 19.
Amount Spent: The total amount spent on both campaigns was PKR 4,856.26, with PKR 3,262.63 spent on Graphic Design Services and PKR 1,593.63 on Social Media Management.

GOOGLE KEYWORD ANALYSIS DASHBOARD

1. Graphic Design Keywords Analysis

I designed an interactive dashboard focused on analyzing high-performing keywords in the graphic design niche using data from Google Keyword Planner. This project aimed to identify search trends, competition levels, and keyword opportunities to support content creation, SEO strategies, and paid ad campaigns.

This Power BI dashboard provides a comprehensive overview of :

Key Highlights:
- Extracted and organized keyword data based on search volume, competition, and CPC.
- Visualized trends using dynamic charts and filters for easy exploration.
- Categorized keywords into relevant subtopics like logo design, branding, and social media graphics.
- Identified low-competition, high-search keywords for strategic content targeting.
- Built using user-friendly layouts for clear insights and quick decision-making.

2. Analyzing Food-Related Keywords in Pakistani Cities

This dashboard presents an in-depth analysis of food-related search keywords across major cities in Pakistan using data from Google Keyword Planner. The goal was to understand regional food preferences, popular search terms, and market demand to support local SEO strategies for food businesses and content creators.

This Power BI dashboard provides a comprehensive overview of :

Key Highlights:
- Tracked high-volume food keywords city-wise (e.g., Karachi, Lahore, Islamabad).
- Visualized trends for popular cuisines, restaurant types, and food delivery terms.
- Compared keyword competition and CPC across regions.
- Identified niche opportunities for local food businesses to target.
- Designed with an intuitive layout for easy filtering and insights.

GOOGLE ADS CAMPAIGN

My Portfolio Website

I successfully launched and managed a Google Search Ad campaign to promote my personal portfolio website. The campaign focused on driving targeted traffic from users searching for graphic design and digital marketing services.

Key Highlights:

Achieved an impressive optimization score of 96.2%, ensuring high ad relevance and performance.
Set a daily budget of $10 to maintain cost-efficiency while reaching a relevant audience.
Conducted keyword research to target high-intent search terms.
Monitored and adjusted ad copy, bidding strategy, and keyword match types for optimal results.
Tracked performance metrics to evaluate click-through rate, impressions, and traffic quality.

YOUTUBE OPTIMIZATION

1. Fatima's Creative Hub

I’ve launched a YouTube channel called Fatima’s Creative Hub, where I share engaging and educational content focused on graphic design. The channel is dedicated to design tips, creative techniques, branding insights, and tutorials aimed at helping aspiring designers and creative enthusiasts enhance their skills

2. Remote Jobs Keyword Analysis using VIDIQ

I’ve created a dashboard using VIDIQ to analyze the keyword trends and search performance of “remote jobs.” This analysis helps identify high-performing keywords, search volume, competition scores, and content opportunities in the remote work niche.

Key Highlights:

High Search Demand:
Keywords like “remote jobs 2025”, show consistently high search volume, indicating strong and ongoing interest in the remote work space.
Long-Tail Keyword Opportunities:
Phrases such as “best remote jobs with no experience”, “entry-level remote jobs part-time”, and “remote jobs for students” have relatively low competition, making them ideal for targeted content creation and SEO.
Content Creation Ideas:
VIDIQ reveals frequently asked questions and search queries such as “How to get a remote job without experience?” and “Top websites for remote jobs”, offering clear direction for creating valuable YouTube videos, blog posts, or short-form content.

FREELANCING PLATFORMS

My Upwork & Fiverr Profiles

I have provided a complete overview of my Fiverr and Upwork profiles, showcasing my services, client approach, and profile optimization strategies. This includes details of my profile structure, gig/service offerings, and the way I craft compelling proposals for bids to attract potential clients. I’ve also highlighted how I optimized my profiles with relevant keywords, visuals, and descriptions to enhance visibility and credibility on both platforms.